News Media Skills: How, When and Why to Engage with the Press
IKEEP. Schraeder T. 06/22/21; 332134
Terry Schraeder
Terry Schraeder
Contributions Biography
About this activity
ISID “News Media Skills: How, When and Why to Engage with the Press” Webinar
Presentation and Workshop for Emerging Leaders
June 22, 2021, Tuesday 8:00 am – 9:30 am EST

Teresa L. Schraeder, M.D.
Author, Physician Communication: Connecting with Patients, Peers, and the Public
Clinical Associate Professor
Alpert Medica School at Brown University

This workshop will help you learn more about the news media including their roles, responsibilities, training, needs, deadlines and motives. We will discuss the impact of the media on perceptions, understanding and behavior of the public, patients, societies, institutions, and governments. You will learn lessons and specific skills to help you prepare to engage with the media. You will learn how to educate and inform the public on different topics in different settings and regarding types of events through the media. We will review the potential benefits and risks of engaging with the media.


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